05 Mar MTN rebrands, unveils new logo
MTN Nigeria has officially rebranded and unveiled a new logo.
The company announced this in Lagos on Wednesday during a press briefing.
It is the second brand overhaul since the MTN Group was founded in 1994. The company said its rebranding is an extension and visual representation of MTN Group’s “refreshed strategy”, dubbed Ambition 2025 and premised on leading digital solutions.
The Chief Executive Officer, MTN Nigeria, Karl Toriola, said the rebranding exemplifies MTN’s commitment to continuously creating value for all its stakeholders.
“We want to play our part in harnessing the potential and supporting the progress of our people by driving digital and financial inclusion. It is a well-known fact that the youth are central to achieving this potential. So while we remain focused on all our customers and stakeholders, our brand evolution demonstrates an enhanced focus on the youth,” he said.
MTN Nigeria Communications Plc (MTNN) in January reported turnover in the sum of N1.7 trillion for full-year 2021.
The Nigerian operation of South African-owned MTN Group attained the new height after the number of its active data users surged by 1.7 million to 34.3 million, helping income from data sales increase by 55.3 per cent to N516 billion.
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