AFRIMA Advocates For Institutionalisation Of Entertainment Industry

04 Oct AFRIMA Advocates For Institutionalisation Of Entertainment Industry

The All Africa Music Awards, AFRIMA, has emphasised the importance of regulating and institutionalising the music entertainment industry.

The organisation said this against the backdrop of the sudden demise of Nigeria’s singer, Ilerioluwa Aloba, aka Mohbad.

MohBad died in a mysterious circumstance on Tuesday, September 12, 2023, at the age of 27.

Police are currently investigating the cause of his sudden demise.
The President and Executive Producer, AFRIMA, Mike Dada, lamented that Africa lost a promising talent in its growing music industry in a shocking manner.

He noted that institutionalisation of the music/entertainment industry remains a top priority in curbing the unprofessional practices that have been existing within the industry in Africa.

“On behalf of the International Committee of AFRIMA, we condole with Nigeria’s music industry, parents and fans of Mohbad, over his painful demise.

“The death of Mohbad is a tragic event that has left us all deeply saddened. Our thoughts and prayers are with the family and loved ones of the deceased during this difficult time.

“With his demise, Africa has lost a promising talent in our growing music and entertainment industry. We pray God to grant him eternal rest, and grant his parents, family, and teeming fans the fortitude to bear his irreplaceable loss.

“AFRIMA is spearheading efforts to mobilise stakeholders in the creative industry in Africa, with a focus on Nigeria, to establish institutionalised operations and regulate the music entertainment industry”, he said.

According to Dada, this includes the enactment of legislation that sets industry standards, regulations and compliance for music record labels, performing artistes, music publishing companies, entertainment lawyers and other professionals.

“It is necessary to have a law that regulates the music industry to prevent it from becoming an unregulated free-for-all, as currently, the entry requirements are low such that anyone can just wake up and establish a music record label. To address this issue, African countries must establish a Music Institute to certify practitioners regularly,” he continued.

AFRIMA is leveraging its platform to organise a stakeholder summit aimed at engaging the legislative arm of governments across Africa through the African Union.

“AFRIMA urges stakeholders, including relevant government officials and agencies, artistes, record labels, A&R, producers, promoters, artiste’s managers, brands, songwriters, DJs & video vixens, video directors, equipment production and rental companies, publishing companies, streaming service companies, entertainment lawyers, royalty companies among others, to participate in this crucial process. We urge stakeholders to submit their proposed legislation for review and consideration,” the AFRIMA President added.