30 Mar Africa Magic unveils 28 series, 20 movies
Celebrating 20 years of running the Nigerian airwaves, Africa Magic, in a brunch meeting with the media yesterday, tagged ‘What’s Hot Naija’, unveiled the immersive new lineups for the new year.
The Executive Head of Content and West African channels, Busola Tejumola, summarised the evolution of Africa Magic and the future. She said since April 2022, Africa Magic has produced over 2,500 hours and licensed over 10,000 hours of authentic Nigerian content.
Stating the range covered in two years, she reminded everyone of the dynamism of the seven wonders of African magic.
“Africa magic launched as a single channel in Nigeria and has evolved into a costal of seven channels telling our stories in English and Indigenous languages in Igbo, Yoruba and Hausa and broadcasting to over 42 African countries, reaching millions of households.”
She added that their success was only possible with the support of organisations and the support of loyal viewers and media supporters, who have been with them from the days of ‘Doctor’s Quarters’ and ‘Tinsel’ to religiously following ‘Big brother’ and ‘Nigerian Idol’.
Moving forward to the more important news, Ms Tejumola said, “This year, we are pushing more boundaries and finding new frontiers in local storytelling; we are shaking up their offerings like never before, and that’, not a cliche; everything is changing, our look our feel, we would soon start running our 20th-anniversary campaigns. We are adding 28 more series titles and 20 Nigerian movies to our content offerings across our seven channels. This year, we invest in productions across our language channels, Yoruba, Hausa and Igbo.”
Speaking on the new development of new drama series and movies, Africa Magic’s head of productions, Victor Aghahowa, gave a brief overview of some of the content coming to the screens.